Sunday, September 28, 2014

Michelob Ultra

Name: Michelob Ultra
Style: American Adjunct Lager (Light)
Owner: AB-InBev
Slogan: "Lose the carbs. Not the taste."

BeerAdvocate Rating: 46 (Awful)
RateBeer Rating: N/A, 0
ABV: 4.2%

Michelob has always been A-B's "superpremium" line, and a few years ago, it was spun off into it's own little corner, presumably so that it wouldn't be associated with A-B's other swill.  Their new site looks like a craft-brew site, but something is missing... ahh, it's Michelob Ultra.  I think that the folks at Michelob are trying to distance themselves from this brew.



I have six pack abs, but they don't look like those.


Michelob Ultra was created during the low-carb craze of the late 2000s, catering to anorexic women and body building men.  Essentially it's a plain 'ol light beer, it's specs being more or less equal to Bud Light, but with a much nicer label.  Supposedly this allows you to drink something that resembles beer without developing something that resembles a beer belly.  

To be fair, I'm not a big fan of this style, but I will try to give this a fair shake because I do find regular Michelob to be a decent beer.  Light beers, and low-carb beers in general sacrifice not only alcohol and body in their quest to reduce calories, but for some reason they leave out any semblance of flavor too, I guess hops add too many calories.

Serving:
Aggressively poured from a 25oz can into a Wine Enthusiast Steady-Temp Double Wall Beer Glass. The glass had the urge to go to the gym.

Appearance:
I've never seen a beer with this color before.  Saying that it's "pale" is a vast understatement.  It's the color of dead, bleached grass - there's only the very slightest bit of color in the glass.

Smell:
Smells like fresh air with a very faint hint of banana.

Taste:
It tastes like Perrier poured through wet corn.  The banana detected in the nose carries through in the finish.

Mouthfeel:
Very, very light.  The medium carbonation is the most specific thing that can be said about the mouthfeel; there's really nothing else that could be described about it.

Overall:
This beer isn't fucking close to water... it is water.  I suppose if you're an anorexic figure skater and you don't want to be seen drinking fruity cocktails this would be acceptable.  If it's 100+ outside and you want something you can chug right down, it could be used for that too.  However, if you want a beer that tastes like beer, I recommend you skip this one.  Just pick up a Pelligrino water and be done with it.

On second thought, this is probably cheaper than Pelligrino...

No comments:

Post a Comment